Ed’s Garden Maintenance Operators Pierre and Penny sent in these before and after photographs of a lawn they recently repaired. “The squirrels had been having a field day, digging up the lawn, making holes peeling back the turf searching for sweet chestnuts buried during the autumn.”
Ed’s operators can assist with repairs to lawns with re-seeding, turfing or just putting the jigsaw back together! Please contact us for a free estimate.
Ed’s Garden Maintenance Operator John was asked to mow his local children’s footie club. He said “It may not look like the hallowed Wembley Turf but but I think I did a good job and they won 4 – 2 on Saturday!”
Please contact us for a free estimate if we can clear your leaves, mow your lawn or carry out any garden maintenance work.
Ed’s Garden Maintenance, the very successful residential garden care franchise, is moving into the next phase of expansion and is now seeking to accelerate its franchise recruitment. In order to achieve this Edward has strengthened his franchising team and retained Tony Mundella to assist with the recruitment and franchisee management process.
Tony comes with a long pedigree in franchising including time as franchise director of Scenic Blue, the landscape gardening franchise, which gave him an insight into the market for garden related services to the public and the attributes of franchisees who would be successful in this market. Since 2006 Tony has been operating as an independent advisor working with a number of franchisors particularly focussed on increasing recruitment of the right people and development of franchisees. Tony commented: “I looked at the Ed’s franchise offering in depth and was very impressed with the unique nature of the system and the investment that Edward has clearly put in to create a franchise that gives the franchisees every chance of being successful. Whilst mowing lawns and trimming hedges does not require a complex formula, Ed has created a business system which manages the process from initial enquiry to invoice payment; this gives the franchisees a significant advantage over other suppliers of this sort of service. I think that what he has created encapsulates the true nature of a successful franchise system so I was very enthusiastic to be involved with this business.
Edward said: “I could see that Tony had a wealth of experience in franchising but was also open to new ideas and grasped the Ed’s concept very quickly. I am confident that he will be a valuable addition to our team and will add considerable value. I look forward to working with him over a long period of time.”
We are honoured to have been nominated for various franchise awards, and we love seeing our gardeners receive recognition for their hard work.
Female entrepreneur of the Year
We are so proud of our Ed’s gardener, Sarah Whaley, for being the runner up in the The Zimbabwe Achievers Award for Female Entrepreneur, for which Sarah had to demonstrate a commitment to excellence.
“When I received the call about my nomination I was knee deep in well-rotted horse manure, and feeling anything but the entrepreneurial business woman flying her national flag high!” Sarah said. “It is an incredible honour to be nominated by this burgeoning bud of positive Zimbabweans who are striving to make a difference here in the UK.”
Sarah described how grateful she is for the support Ed’s provides, saying “Ed’s has been a hugely supportive part of my business growth, and a mix of wonderful clients and hardworking, passionate employees have allowed me to grow my business during a time of recession.
“I think a large part of this is due to my Zimbabwean upbringing,” she continues. “A phrase I was weaned on was ‘We’ll make a plan’ if things went wrong. Friends in the UK have taught me a new one: ‘Fancy trainers and kissy lips won’t get you across the finish line’ – something I often repeat to myself during the wettest, bleakest and lonelist days.
“My parents and brothers taught me the importance of integrity, of doing what you say you’ll do, and of supporting those around you. I have aspired to bring this with me into my business and have been lucky to have clients who have been flexible and supportive during the growth stages.
“People often ask me if I want to go ‘home’, but Zimbabwe is with me in the way I speak, the person I am, the friends and family I have, and in so many of my memories.
“The UK has offered me an incredible opportunity to start and run a business, and I have been overwhelmed by the positivity and support of both professionals and friends here. A lot like the horse manure, I think the best option for now is to spread the love for both!
The London Garden Society Awards
James Leonard, our North London Operator, came 2nd in The London Garden Society Awards. James earnt his award for maintaining a square in central London. “I was very excited to receive this award,” James said. “It was a great evening.”
Franchise of the Year
Because James is on fire with his gardening, he also impressed the judges of the Franchise of the year award, who said if he keeps things as they are he will be running an empire in the near future.
James said: “I was very pleased with the judges comments and it was also a big team effort from everyone at Eds.”
Franchise Marketing Awards
Ed’s Garden Services were finalists in the Best Website category at the Franchise Marketing Awards 2012.
We put a lot of hard work into our website, and having enhanced it to earn top position in a Google search, we were delighted to be recognised for our efforts.
Ed’s also launched a mobile phone app in 2011 which runs across all devices, providing further accessibility for our customers and on-the-go access for our gardeners.
Ed’s Garden Maintenance Operator Marcus from Wokingham felt he had defeated the longest bramble on record amongst our operators at 9m and 10cm. He has not been beaten to date. Let Ed know if you have tackled longer.
From London Recruitment to Bristol Gardens – Paul Brunton, Garden Business Operator
A former Recruitment Executive has swapped his central London desk for the gardens of Bristol and opened his Garden Maintenance Business in the Frenchay area of the city.
Paul Brunton, 34, moved to Bristol in February of this year after five years working in central London. He started his new business, Ed’s Garden Maintenance, on 1st August and he has quickly become established in and around his local area.
Paul said::
“Moving to Bristol was very much a lifestyle choice. I worked in gardening many years ago and was keen to return to this sort of work, to leave the desk job behind and get back to working outdoors.
“After working as a Recruitment Executive in central London for five years, I wanted to get away from the rising house prices and the high cost of living in the capital. As we have family connections in Bristol, moving to the South West was the obvious choice.
“Since starting my business at the beginning of August, I’ve had a lot of repeat business and have already gained a number of regular customers, which is fantastic. I’m really enjoying meeting people and working in and around my local community. It’s certainly a world away from my previous job!”
For Ed’s Garden Maintenance, summer 2011 has been a time of rapid expansion with seven new franchisees joining the team since the beginning of June, bringing the total into the twenties.
The seven new Garden Business Operators further establish Ed’s Garden Maintenance within the South East of England, with the new businesses setting up in Chobham, Epsom, North London, Balham, Wokingham and Bracknell. Another franchise recently opened in the Bristol area, giving the firm an increased presence in the South West.
Ed’s Garden Maintenance was set up in 2007 and its highly successful business model has ensured steady growth over the past five years. In a short space of time, it has become one of the main Garden Maintenance businesses in the UK.
Business owner Edward Mauleverer said:
“It’s very exciting to see so many new Operators join us in just a few months. We are now a major presence in the South East and are delighted that we are becoming more established around South West England, too. Having now demonstrated that we can support our franchisees further away from head office, we are now looking to expand our coverage across the UK.
“We pride ourselves in providing a prompt, reliable and efficient garden maintenance service, and we’re always looking for friendly, professional, motivated people to become part of our team.”
Ed’s Garden Maintenance will be at Stand H70 at the National Franchise Show at the NEC in Birmingham on 30 September 30th and 1st October.
Marcus Richardson has started his training with a view to starting his Eds Garden Maintenance Business at the beginning of August.
Having already completed the initial induction covering subjects such as the importance of customer service and delivering a professional service he has now been learning the tips and tricks to deliver excellent results in the garden from mowing the lawn (including strimming the edges) to cutting and trimming hedges.
“I thought I knew quite a lot about mowing lawns and cutting hedges but now I have professional equipment the results are really quote impressive. I’ve surprised myself!”
As it happens, while perfecting the techniques, he received two calls from customers wanting gardening services in his area and has already gained some regular work mowing lawns while the customer is on holiday.
James Leonard recently joined Ed’s Garden Maintenance and will be operating in North London.
James says:- “I’ve just started with Ed’s in the North London region, and can’t wait to get started. As I grew up in the heart of the Kent countryside, I’ve really missed the outdoors since living in London, so what better compromise could I find than by becoming an Ed’s Operator and do something that I’ve missed for years! What attracts me to Ed’s is their substantial support and training to start my business and the positive comments from existing operators who are clearly running successful businesses and having a lifestyle I would like to have.”
New Operators are starting all the time and to find out more please visit ‘Join Us’ on EdsGardenMaintenance.co.uk.