HAB Magazine – Ed’s growing business.

One of the country’s fastest growing franchise operations is enjoying a double celebration this week, as it marks its first birthday and its enormous success during its first year.

Ed’s Garden Maintenance, a provider of prompt, reliable and efficient services to gardens in Southern England, now has ten franchises since establishing in 2007, smashing its first year franchise target by a massive 67 per cent.

The franchise operation was founded in March 2007 by Edward Mauleverer with ambitions to grow to six operators across the London and South East England region within its first year.

Ed’s Garden Maintenance’s outstanding success sees the company become one of the fastest growing franchise operations within the garden maintenance service industry in Southern England.

Further evidence of Ed’s success is that each of the ten operators has exceeded their own individual business plan targets and all those that have completed their first year have generated significantly more than £40,000.

This positive result is attributed to a state of the art franchise management, business support and work allocation system which Ed’s has instated, guaranteeing each operator work, in the initial stages, worth in excess of £10,000. Matched by each operators’ pro-active approach to generating work and raising awareness of their services within their chosen serviceable regions, Ed’s Garden Maintenance franchise is proving to be a formula for success.

Edward Mauleverer, aged 35, was born and raised in London. He studied engineering at Exeter University, followed by a post graduate course at Cambridge University before moving to the City of London to work as a management consultant. He lives in Thames Ditton, Surrey.

He said: “As a youngster, I joined a charitable service providing garden clearance services for the elderly and enjoyed the satisfaction of transforming a jungle into a respectable garden within an afternoon. As a husband and a recent father, I wanted to turn my love of the outdoors into a financially-viable vocation.

“Through a well established network of operators, we are now delighted to be able to deliver the prompt, reliable and efficient services that Ed’s Garden Maintenance is well known for across London and the South of England.”

Edward added: “I have put in place a formula for a successful operation. Every operator joining Ed’s Garden Maintenance benefits from training in regular garden services and business management, monthly meetings to assess and develop their business plans, marketing support and the guidance of a business coach. Not to mention a new career that offers flexible working hours, a work/life balance to suit each operator, and the opportunity to be their own boss at a relatively low initial financial outlay.” All operators are part of the Ed’s Recycling Programme to dispose of green waste effectively. In 2007, Ed’s Garden Maintenance has recycled 100 tonnes of green waste, as well as supporting its customers to recycle waste themselves.