Ed’s newest gardening businesses are starting to bloom

Spring blossom in full bloom

Ed’s newest gardening businesses are bursting into blossom this spring…

Ed’s newest gardening businesses – the background

Four new business owners join Ed’s around the same time a few months ago. They are now all fully trained and up and running. Now we have three fledgling brand new Ed’s franchise businesses. We also have one franchise resale business.

We caught up with our newest business owners and asked for their reflections on how things are going for them and their Ed’s experiences so far…

Ant (Ed’s Orpington East)

Ed's newest gardening business owner Ant Whelan building a bright future

“I’m really pleased with how things are going for me so far. It’s interesting how all the building blocks and training just slot into place, and you just know what to do. The Ed’s franchise model is definitely an efficient machine! Already I’m feeling confident in estimating work and delivering the services. I have had some really great jobs since I’ve started. What’s more, I am already building up a great group of regular customers and am making good progress in building strong relationships with them.”

” I think it is much easier to put yourself out there as you know that you always have good back up. If there is anything I am unsure about, I am only a phone call away from getting all the answers. You can’t underestimate the value of having a great network of experienced business owners to drawn from. What has really struck me is that you get a real sense of everyone wanting you to succeed in Ed’s. It’s such a positive environment in which to grow your own business. Definitely a great team to be part of.”

Stuart (Ed’s Swindon East)

Ed's newest gardening business owner Stuart

“I have been blown away by the Ed’s business opportunity. Before I joined, I had the sense that there was a lot of potential when growing an Ed’s business. However, the reality has outstripped my expectations by a country mile! I’ve only been going a few months and already my business is truly flying. I don’t have enough capacity to meet the demand for my work.”

“The potential for my business is huge – the sky is the limit. What has becoming crystal clear to me since starting is my commitment to making the most of this great opportunity . I foresee building both scale and efficiency into my business. I am proud of what I’ve achieved already (and I’ve only just started) and my plans for the future are ambitious.”

David (Ed’s Paddock Wood)

Ed's newest gardening business owner David

“I’m really enjoying being part of the Ed’s team and I am thrilled that my business is gaining traction by the day. I learned lots in my on the job training and I’m feeling confident taking on new work. I feel like I am learning lots every day. I’ve done a few more complex jobs now and it is so useful to be able to talk them through with someone who has a lot of experience of running a business like mine.”

“It’s true that I absolutely love this type of outdoor work. I genuinely can’t think of something I would rather spend my days doing. I was working in a beautiful garden on a lovely sunny day a few weeks back and thought ‘Wow, this is my job now, what could be better!’ It really was a kind of pinch myself moment. I’m looking forward to seeing my business go from strength to strength as it continues to grow in the future.”

Richard (Ed’s Tunbridge Wells)

“I bought my Ed’s business in Tunbridge Wells from David, a very successful Ed’s business owner who wanted to move on. The quality of the business I have invested in is truly excellent. David gave me an amazing handover and training package. Furthermore, the transition to Ed’s business owner has been very smooth indeed.”

“Since I took over, I have been building my relationships with the customers I have inherited and there has been no shortage of new work as well. I am very busy and thriving. I remember looking at David running his business and thinking “Wow, what a great life that would be”. Now it is my life! David and I both love music and travel and the flexibility of an Ed’s business appealed greatly to me. The potential profitability was attractive but the lifestyle certainly was too. I couldn’t be more at ease with my decision to join Ed’s.”

Team spirit

Ed’s recently got all of our new business owners together with some well seasoned ones in their wider area for a training session and an informal lunch. It’s true that we like to keep things fun at Ed’s and a good time was had by all. Furthermore, feedback from our new business owners was that it was a great session. They found it very worthwhile, both for increasing knowledge and their confidence as well as for building relationships with other Ed’s business owners.

Ed's regional training session mixing new and established business owners
Ed’s Regional Group Training mixing new and established business owners

We are delighted that our newest business owners have settled in so well and that they are getting into their stride. We wish them all the best for the rest of their first year and we look forward to updating on their future success.

If you would like to find out more about joining the Ed’s team, please click here

Building a bright future

Ant Whelan building a bright future

Building a bright future – Ed’s welcomes Ant to the team

Building a bright future is at the heart of Ant’s recent decision to join the Ed’s team. Ant will be running his brand new gardening franchise business in Orpington East.


Here’s what Ant has to say about his decision to join Ed’s and his experience so far.

What’s your career background and what makes you tick?


“My most recent job was in construction recruitment. However, I have worked in different roles across a range of sectors over the years. I definitely embrace change and I have always been drawn to challenging, people-focused roles requiring drive, determination and entrepreneurial spirit. I love new challenges. Keeping fit and healthy is also important to me. Having an outdoors job with flexibility for sport and family life is a huge advantage.”


“I’ve enjoyed the roles I’ve had in the past. However, for some time, I’ve had the feeling of being at a career crossroads. Furthermore, I’ve had a sense that it is the right time to be striking out to build something for myself. I have reached that sweet spot of having the right level of life and career experience to make the most of an opportunity. Yet I still have lots of energy to throw at it. It is the perfect time for me to make a bold move.”

Building a bright future – Why gardening?

“I really wanted to get away from a desk and to pursue a career that was in harmony with my priority to keep fit and healthy. I definitely prefer to be out in nature rather than stuck indoors. In addition, I enjoy physical work and I like seeing the results of my efforts. Finally, I love engaging with people, building relationships and delivering services that make my customers happy.”

Building a bright future – Why an Ed’s franchise?

“First and foremost I wanted to avoid a lot of the legwork that is involved in starting up an independent business from scratch. I wanted to get out and into gardens rather than spend ages getting everything set up properly. Furthermore, I wanted a recipe for success in which I had confidence. With Ed’s it’s all really straightforward. I am plugging into a successful and established business that has years of experience already under its belt. This means I can benefit from that presence right from the very start and see results. I can hit the ground running, which is massively appealing to me.”

“Beyond all that, I just felt right about Ed’s – professional office team, great business model, great franchisees, great support, lots of work. What’s not to like? I’d go as far as to say that I have had a lot of fun just getting to this stage. I believe that work should be fun, life is too short for it to be otherwise.”

Training and getting ready to go

“With Ed’s there is a very structured approach to getting you up and running. We’ve got a very detailed checklist of things we have to work through to make sure I am business ready and I’m almost there! This has not been overwhelming at all. The office are always on hand to help and the other business owners are very friendly and only too happy to share their experience with you. I really like that approach.”

“I’m working my way through my training. I consider it a big plus that Ed’s training is bespoke. It doesn’t feel like a sausage factory with one size fits all. The office team take into account your experience and skillset when pairing you up with established business owners for the practical element of the training. It all feels very personal.”

Ed's franchisees new and established
Ed’s Regional Group Training (Ant second from left)

“Another great thing with the Ed’s training is that it is mixed up to keep it interesting. There are many strands to the training, both office based and out in the field. For example, this week we have had a regional group training session. Ed’s has had a number of new franchisees join recently. They were all there as well as some very experienced Ed’s franchisees. Ed himself was there too, of course. We rounded it all off with a nice pub lunch and the mix between formal training and getting to know people was just right.”

“I can see how this approach keeps the training real and fresh. I’ve got a good network of franchisees already. It’s great to have a little group of franchisees who are all at a similar stage to me but also have access to people who just have at their experienced fingertips all the answers you could possibly need!”

Future plans

“My priority is to concentrate on building the foundations of a business that will thrive. However, looking beyond that, I feel like the sky is the limit with an opportunity like this. I love the idea of building a business of scale whilst having the freedom to maintain my lifestyle. It’s so important to me that I’ll have the freedom to be the architect of exactly the right business for me. I can’t really think of a better prospect than that.”


We wish Ant all the best with his new Ed’s business and we look forward to supporting him to reach his business and lifestyle goals.

Safety in numbers for David

Safety in numbers – A key consideration


Safety in numbers was a key consideration for David, our newest Ed’s business owner in Paddock Wood.

Over to David to run us through the decision making process that led to him joining Ed’s…

David’s background…

“I have an Economics degree and was previously an equity analyst for a bank. Therefore, I understand the significance of numbers. I had been attracted to running my own gardening business for a while. However, I was concerned about the numbers not stacking up to generate a good enough income. Then my lightbulb moment came! I realised that to pursue my goal and also mitigate risks to a level that I was comfortable with, I really needed a good franchise behind me.”

Safety in numbers – The start of David’s Ed’s story…

“When I searched online for gardening franchises, Ed’s immediately jumped out at me. The website felt fresh and informative and Ed’s just stood out from the rest of the franchises that popped up. Once I had registered my interest and read the prospectus, it was clear that I could get all the positives such as free rein on my creativity, the excitement of building my own business and freedom to work when I wanted. However, one of the biggest attractions for me was that I could significantly mitigate the risks that come with setting up and running my own business. That realisation really was a game changer for me.”

Safety in numbers and a road map to results…

“With Ed’s you have a route map to grow strong profits. You really hit the ground running and are profitable right from your first year of business. That’s quite compelling when many independent businesses barely break even in their first year of operation. It was so reassuring to learn about lots of other Ed’s business owners running strong businesses following exactly the same business model as I would be. It was crystal clear that Ed’s has a clear formula for success.”

The Chemistry also had to be right…

“Of course, while the figures are important, it needed to be much more than that when I was taking such a big decision. For me it felt like the chemistry needed to be right with Ed’s for me to be truly comfortable with my decision to join. I needed to feel inspired and excited about joining the team. However, I needn’t have worried. As soon as I started to talk to the office team and Ed himself, it all clicked. Everyone was positive, professional and very open with answers to all of my questions. This was further cemented when I got to speak to Ed’s business owners and saw what could be done with these businesses. The fit felt exactly right for me. For someone like me, who is naturally very analytical, the decision to sign up with Ed’s was remarkably easy.”


Tiny acorns…

“Now that I have signed up, I feel like I am already planting all the seeds that are the foundations of my future business. I’ve started various elements of my training and putting the building blocks in place for my new business. This preparation means that I will be in pole position when I am ready to start work in the coming months. I understand that doing this part properly will set me up in excellent stead for the future”

Looking to my future…

“I can’t wait for spring to start springing so I can get on with developing my business. Furthermore, I really want to make the most of all the opportunities that Ed’s gives me. Even when buying my first vehicle, I was already wondering how long it would be before I buy my second one! I know the opportunities are huge and I want to take full advantage of them.”

“Naturally I feel a little apprehensive about the coming months because it’s all new. However, I frequently remind myself that in Ed’s I have a wealth of experience all around me. What’s more, I am already benefitting from that collective experience, just buying my kit and vehicle. That kind of reassurance certainly helps calm the nerves!”


We wish David all the very best with his Ed’s gardening franchise business and watch this space to hear how his new business grows.

New Gardener in Eastleigh

New Gardener – Ryan has joined the Ed’s team



New gardener alert!

Ryan Carey has recently joined Ed’s as our gardener in Eastleigh, Hampshire. Ryan has taken over an existing Ed’s gardening business. He has been spending a lot of time with Peter, our previous gardener, and is all set to take his business forward, acquiring more loyal customers. Ryan is very much looking forward to servicing customers in his local community.

Certainly Ryan has transferable previous experience. His previous life was as a landscape gardener and he is now turning his hand to providing garden maintenance services.

Ryan’s plans for the future

Ryan says “I am delighted to be joining Ed’s. I love working in gardens and I really look forward to delivering excellent garden services to all my existing and future customers. In summary, I cover lawn mowing, hedge cutting, garden clearances, garden tidy ups and jet washing. However, I am happy to discuss any of your garden’s needs and tailor a service to suit that. Furthermore, I am happy to do large or small jobs, whatever my customers require to have their gardens looking their very best. Certainly, I thrive on providing excellent customer service and I am so excited about joining the Ed’s team. “


If Ryan can help you with any of your gardening needs, please get in touch.

New Gardener Alert – Nick is in pole position

New Gardener Alert – Byfleet has a new gardener

New Gardener Alert… We are delighted to announce that Nick Fewlass has recently joined Ed’s team of gardeners to run his franchise gardening business in Byfleet, Surrey. In fact, just a stone’s throw away from Brooklands, the famous historic spot where British motorsport began.

Nick comes to Ed’s with a wealth of gardening experience. Indeed, most recently he has worked for a large private estate for a number of years.

Ed’s is happy to welcome Nick to our great team and we look forward to seeing him develop his new business and take it from strength to strength.

New Gardener Alert – Nick’s initial thoughts…

Here’s what Nick has to say about his new Ed’s challenge…

“Well, first of all, I’m delighted to become part of the Ed’s team. It’s true that I do have a lot of gardening experience. However, I am also humble enough to know that a gardener is constantly learning. In summary, every day is a school day! Every garden is different and deserves to be treated as such. Furthermore, I consider building a successful gardening business up to be a marathon rather than a sprint. Success is built on hard work and developing strong relationships with customers. I want that ethos to be at the very core of my business. If you’ve got that, in my opinion, you’ve got a solid business.”

“Certainly I am looking forward to the challenge of running my own franchise gardening business. It’s true that I enjoy interacting with others and I look forward to that aspect of the job. Indeed, I can’t wait to work with my future customers to help them get their gardens looking just right.”

“I look forward to building my customer base and fly the Ed’s flag in my local Byfleet area. Spring is definitely in the air already and it is such a lovely season for me to get things up and running.”

“Last but by no means least, my services are lawn mowing, hedge cutting, jet washing, garden tidy ups and garden clearances. And so there we are, a whole range of services to keep gardens looking fabulous throughout the year.”


We wish Nick all the very best with his new business and look forward to sharing news of his success in due course.

If you think Nick can help you with any of your garden’s needs, please do get in touch.

Stuart Thackeray reflects on his first year with Ed’s

Stuart Thackeray came on board to run an Ed’s business in the spring of 2014. Let’s hear what Stuart has to say about his first year with Ed’s.
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“Before I joined Ed’s I had an established career in London and outwardly I guess my life looked very successful. The reality was I was bored with the rat race commute, no longer inspired by my job and felt that my work-life balance made it hard for me to pursue my interests as much as I would have liked.
“To be honest I felt that I was living what was perceived to be a “successful” life but true success is measured by being at one with yourself and happy and in that aspect my career was severely lacking. I’ve got a strong business background so I knew up front what the important factors were when starting up your own business.
“I had my checklist and of all the options I looked at, joining Ed’s was the one that came out on top. I’ve had conversations with friends who questioned my reasons for wanting to be part of a franchise operation when I already had experience of running a business. The answer is simple – it was nothing to do with lacking confidence but all about the realisation that there was no way that I could develop such a strong sales, marketing and technical support engine as I am getting for the level of investment required to join Ed’s.
“Well, here we are one year on and life is very good. Encouraged by my success in setting up an Ed’s business in New Malden, Surrey during my first year I took the decision to complete the change in lifestyle and move to the country.
“I never thought I would have the confidence for such a bold move given I was still in my first year of trading, but I’d always wanted to return to the county I was brought up in and live the rural dream with all it’s clichés. However, by following the Ed’s business model, my business was developing so well, I was 100% sure I could still make it work for me in rural Norfolk rather than the heavily populated suburbs of Surrey.
“So now, instead of a journey to work on the packed 07:30 train into London Waterloo, my commute, in my Ed’s van winds its way along quiet picture postcard country lanes with me at the wheel and Angus, my working black Labrador sidekick, keeping me company.
“I don’t want to make it all sound perfect, obviously work always has its challenges and starting a business takes a lot of dedication and very hard work. My customers are generally lovely although you always get the odd one who does not value the services I offer. It is real life after all.
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“What I can truthfully say though is that a bad day gardening for me is always ten times better than a bad day at the office. Freedom and the knowledge that I am running my own show but with a successful business backing me gives me peace of mind and a sense of wellbeing. Birdsong, big skies, the sun on my back and feeling fitter than I have done in years are added bonuses!
“Would I join Ed’s again, knowing what I know now? Yes, without a moment’s hesitation! In fact, one of our operators has just joined Ed’s for a second time – Lucy sold her successful Ed’s business due to a lifestyle move abroad and, having decided to move back to the UK a couple of years later, she’s joined Ed’s again. I think that says it all, who would do that if Ed’s wasn’t what it professed to be?”

Ed’s First Business Split Releases Capital to the Franchisee

 

 

 

Ed’s franchisee John Marshall has successfully split his business generating a capital sum that exceeds his original franchise investment.  John who started an Ed’s franchise in the Chobham area only three years ago has developed a large enough customer base to enable him to sell half of these generating a significant lump sum whilst retaining his franchise.
 
John said, “I found myself in a dilemma in that my kids have now fled the nest and my wife and I want to move away from London. I have created a strong gardening business and want to build another one with Ed’s. Being part of Ed’s is unusual in that I am able to split my protected area and capitalise on all the customer goodwill I have generated over the last three years and carry on where I want to live. I have sold half my area for more than I paid when I initially started. Where do you get that kind of flexibility in a business venture?”
 
 “It’s all about creating a win-win scenario for all parties involved” says Ed Mauleverer, founder of Ed’s Garden Maintenance. “What we really want is a thriving network of happy operators and happy customers. John has received a payment greater than his initial investment and can rebuild his Ed’s business where he wants to live. The customer is happy because they are still going to get a good service from Andy who understands Ed’s core values about being prompt reliable and efficient and Ed’s has gained a new franchisee. I think we’re pretty unusual being able to offer this.”
 
Releasing a percentage of his customer base keeps John under the VAT threshold, and in freeing up some of his time he will be able to take a strategic approach to growing the business again.  Whilst people may think it’s better to have a large territory the Ed’s business model works on developing an area of customers that is as concentrated as possible. This reduces travel time between jobs and increases the number of gardens that can be maintained in a day.  The perfect scenario is to arrive at one end of a residential road and simply move from garden to garden to the other end of the same street; a scenario that many Ed’s operators have created.
 
“By paying a little more than I would for a new franchise” says Andy who has just purchased John’s regular customers “I can really hit the ground running with a strong customer base in place from Day One. I know that I’ll have a very healthy revenue stream that will accelerate my goals of growing the business to the next level. The lifestyle is a lot more attractive than my previous one too. My decision was a total no brainer.”

Operator Guy Lilford appeared in the Daily Mail

 

Operator Guy Lilford of the Bracknell and Maidenhead
areas appeared in the Daily Mail recently to discuss his success of buying an Ed’s Franchise. With the business
and marketing help of Ed’s along with Guy’s hard work, Guy’s business flourished. Due to the success
of his business, Guy is now looking at selling a section
of his franchise in order to concentrate on a smaller area. Buying a section of an existing franchise means immediate work and an immediate client base for those
looking to start in the gardening industry.

HSBC Franchisee of the Year Awards Finalist

Ed’s Garden Maintenance Operator Matthew May is through as a finalist in the HSBC Franchisee of the Year Awards which are supported by Express Newspapers.  The winner is to be announced on October 2nd.

Matthew May

Brian Smart (BFA), Suzie McCafferty (Platinum Wave) Mathew May (Ed’s Garden Maintenance) Cathryn Hayes (HSBC) and Sean Hammond (Express Newspapers)

 The judges really enjoyed hearing about his relationships with some of his customers.  Please contact Ed’s Garden Maintenance for more information.

Training At Wisley

We had a very good turn out yesterday at Wisley Horticultural Society for a half day of training with one of Wisley’s experts.  These are always very popular events that we hold twice a year.  It gives operators a chance to spend time with each other, share their experiences and increase their knowledge.

We invited everyone to put forward questions in advance and yesterday these included how to get rid of wild garlic, cutting beech hedges, wildflower meadow considerations and not surprisingly given recent events; impact and review of wet weather in the garden including fungal problems, plant nutrition and new planting.  Following the Q&A session we took a guided walk looking at roses, spring shrub pruning, spring maintenance of grass and hedge maintenance.

For those who weren’t able to get along here’s a summary:

*Getting Rid of Wild Garlic

This can be difficult – it has a bulb which makes chemical control less efficient.  It is possible however to weaken the plant by strimming it in the spring or autumn (never the summer).  Two weeks after strimming chemical herbicide in the form of glyphosphate should be applied a the correct label regulation rates.  It is important that the regrowth after strimming should only be between 2 and 5cm in length. It will be necessary to repeat this at least twice. It is important that  the herbicide is applied to any new regrowth which is only 2-5cm in length.  It is the young growth that will absorb the herbicide.  In the summer the garlic bulb is resting and will not absorb or be affected very much by the herbicide.

*When is the best time to cut beech hedges into older wood?

This very much depends on the health of the  plant.  The optimum time is April or October.  Remember it is illegal to disturb nesting birds and therefore April may not be convenient.  You certainly would have to complete a risk assessment to avoid disturbing birds.  The health of the plant can be improved before pruning by feeding with a Nutra Ball at least six months before commencing any pruning.

*Some information on roses

The rootstock of the majority of bush and climbing roses have been improved in the last 10 years.  This means that it is now possible to replant roses in the same ground.  Previously there was an issue of rose replant disease which prevented new roses being planted in the same ground.  Roses are hungry feeders, they prefer a balanced nutrition and therefore try and avoid fertilisers containing only three nutrients.  Roses which are suffering from poor nutrition do benefit from liquid feeding with a balanced fertiliser.

Mulching roses is very beneficial as it helps to prevent blackspot penetrating the soil in the autumn.  Do remember however that chipped wood is not ideal for roses as it may contain some fungal diseases.

*Wildflower Meadow considerations

The key fact to remember here is that it is important to ensure the seed mix of wildflowers is:

*suitable for the soil pH

*has a low grass content.  Be aware that very cheap mixes contain a high percentage of grass in comparison to the wildflowers.

It’s important to ensure that the nutrition of the soil is low and it may be necessary to remove the top 15cm of soil as this contains the majority of plant available nutrients. An interesting development is the gel liquid formulations which can now be used to apply the wildflower mix.  This is beneficial as it helps to reduce dormancy problems.

Another consideration is tat in the autumn the wildflower vegetation will need to be cut and removed in order to prevent too much Nitrogen entering the soil from the decaying vegetation.  It is however very important to cut off the seed heads of the wildflowers and lay the seed heads on the soil.  This will help regeneration of the meadow and in addition birds enjoy the seed.

The wet weather and consequences

There are two major considerations here:

*Physical flooding which clearly has serious consequences in damage to property and gardens.  It is possible for grass and the majority of plants in the winter period to survive flooding for several weeks.  The cooler temperatures will mean that respiration is reduced and plants contain a lot of trapped oxygen in their internal structure.  The best advice here is to wait and see which plants show sings of physical damage.

*High water tables and often underground springs coming through to the surface layer can often cause damage not often seen as the water is just below the surface of the soil.  It’s still better to wait until the water level within the soil is reduced which may take up to three or four weeks from early March.

It’s important to review the following:

*Avoid applying plant nutrition at this time

*Do not apply herbicides particularly on grass during this period

*Avoid applying any fungicides on to the soil

*It’s not advisable to lightly fork over the soil as this will most likely damage the root system which will take time to recover.

*When planting new shrubs into soil that has recently had a high water table it is advisable to add some vermiculite into the planting hole, as this will help to prevent problems of high water table in the future around the plant.

*It must be remembered that applying a lot of sand to soil that has been flooded or had a high water table is of limited value. The sand tends to wash down into the soil and in fact can cause a physical pan within the soil profile. Sand/grit is not nutritious and therefore soil organisms tend not to move it around within the soil profile.

*It’s likely that there is going to be more fungal problems on plants especially those that have been badly affected by the high water table.  Flowers of Sulphur is a useful product to use but do remember the regulations of the Food and Environment Protection Act 1985.