The Daily Mail speaks with some of our new Operators to understand why they have joined Ed’s.
One of the country’s fastest growing franchise operations is enjoying a double celebration this week, as it marks its first birthday and its enormous success during its first year.
Ed’s Garden Maintenance, a provider of prompt, reliable and efficient services to gardens in Southern England, now has ten franchises since establishing in 2007, smashing its first year franchise target by a massive 67 per cent.
The franchise operation was founded in March 2007 by Edward Mauleverer with ambitions to grow to six operators across the London and South East England region within its first year.
Ed’s Garden Maintenance’s outstanding success sees the company become one of the fastest growing franchise operations within the garden maintenance service industry in Southern England.
Further evidence of Ed’s success is that each of the ten operators has exceeded their own individual business plan targets and all those that have completed their first year have generated significantly more than £40,000.
This positive result is attributed to a state of the art franchise management, business support and work allocation system which Ed’s has instated, guaranteeing each operator work, in the initial stages, worth in excess of £10,000. Matched by each operators’ pro-active approach to generating work and raising awareness of their services within their chosen serviceable regions, Ed’s Garden Maintenance franchise is proving to be a formula for success.
Edward Mauleverer, aged 35, was born and raised in London. He studied engineering at Exeter University, followed by a post graduate course at Cambridge University before moving to the City of London to work as a management consultant. He lives in Thames Ditton, Surrey.
He said: “As a youngster, I joined a charitable service providing garden clearance services for the elderly and enjoyed the satisfaction of transforming a jungle into a respectable garden within an afternoon. As a husband and a recent father, I wanted to turn my love of the outdoors into a financially-viable vocation.
“Through a well established network of operators, we are now delighted to be able to deliver the prompt, reliable and efficient services that Ed’s Garden Maintenance is well known for across London and the South of England.”
Edward added: “I have put in place a formula for a successful operation. Every operator joining Ed’s Garden Maintenance benefits from training in regular garden services and business management, monthly meetings to assess and develop their business plans, marketing support and the guidance of a business coach. Not to mention a new career that offers flexible working hours, a work/life balance to suit each operator, and the opportunity to be their own boss at a relatively low initial financial outlay.” All operators are part of the Ed’s Recycling Programme to dispose of green waste effectively. In 2007, Ed’s Garden Maintenance has recycled 100 tonnes of green waste, as well as supporting its customers to recycle waste themselves.
- Mulch beds and borders by top dressing with compost or grass clippings, this will help retain water and feed your soil.
- Get a compost bin and start composting. It’s easy and helps recycle your garden waste.
- Grow plants that attract beneficial insects which help control pests and pollinate.
- Inspect your plants and crops weekly to monitor for pests such as green fly. Remove these by hand or by spraying with water.
- If you’re growing salad leaves, don’t sow all at once but make successional sowings in stages, that way you’ll have a crop for longer.
- If you have an allotment, fill in any spaces you have left with a plant that can be dug in – a green manure – to help protect and nourish your soil. For more information on green manures visit www.gardenorganic.co.uk or buy green manures from www.organiccatalogue.co.uk.
- Dig a pond. This is the best way to prevent garden pests as it attracts so many beneficial types of wildlife.
- If you are growing tender bedding or vegetable plants, such as runner beans or courgettes, plant these out in the garden or allotment now the weather is warm enough.
- Some vegetable crops such as beetroot, chard, spinach and lettuces are prone to bolting (flowering too quickly). Apply mulch like well-rotted compost to the soil around these crops after watering to help retain moisture.
- Now is a good time to re-seed lawns if they have bare patches. To get the perfect organic lawn find out more from our booklet ‘The Organic Lawn’ available from The Organic Gardening Catalogue.
Ed’s Garden Maintenance puts best boot forward raising £225 for GardenOrganic, kicking off National Welly Week
– Ed’s operators take part in 10k fun run to raise funds for an organic future –
Thames Ditton, UK – 21st April 2008. A team from Ed’s Garden Maintenance, a provider of prompt, reliable andefficient services to maintain gardens, has pulled on their wellies and run 10k, raising £225 for the UK’s leading organic growing charity, Garden Organic.
Edward Mauleverer, of Thames Ditton, and four of his colleagues joined hundreds of runners and walkers at Shalford Park, Guildford, to take part in the 10K trek on the morning of Sunday 20 April 2008.
The Ed’S team took part in the fun run to kick-off a week long series of fundraising activities supporting National Welly Week, which begins today. Garden Organic launched Welly Week five years ago aiming to raise funds to help educate and inspire people about organic gardening, farming and food for a sustainable future for ourselves, our children, our environment and our planet.
Garden Organic which is celebrating its 50th anniversary in 2008, is specifically raising funds to help maintain its world class organic demonstration gardens and to support the vital work of its Heritage Seed Library, which preserves over 800 varieties of vegetables under threat of extinction. It is also intending to widen its education programmes to help more children learn about food and organic growing, and enable growers worldwide to adopt organic methods through its international development programmes.
Edward Mauleverer, founder of Ed’S Garden Maintenance says, “Working in wellington boots is one thing, but running in them is certainly another! At Ed’S, we are often required to provide our customers with the work needed to set the foundations for organic growing, whether we’re turning top soil on allotments or advising on compost facilities. So we’re delighted to be supporting the really important contribution Garden Organic makes to encouraging a sustainable future.”
Fund-raiser at Garden Organic, Liz Fredericks, says “We’re delighted that Ed’S were so keen to jump into their wellies outside of their working hours to raise money for Garden Organic. We launched Welly Week to remind people that being outdoors is fun and rewarding and that growing organically is important for the future of our children and the planet. We would like to thank Edward and the team for their support.”