{"id":72,"date":"2014-11-05T11:43:00","date_gmt":"2014-11-05T11:43:00","guid":{"rendered":"http:\/\/109.228.13.31\/news\/2014\/11\/05\/eds-first-business-split-releases-capital-to-the-franchisee\/"},"modified":"2016-04-13T10:41:36","modified_gmt":"2016-04-13T09:41:36","slug":"eds-first-business-split-releases-capital-to-the-franchisee","status":"publish","type":"post","link":"https:\/\/edsgardenservices.co.uk\/news\/2014\/11\/05\/eds-first-business-split-releases-capital-to-the-franchisee","title":{"rendered":"Ed\u2019s First Business Split Releases Capital to the Franchisee"},"content":{"rendered":"

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Ed\u2019s franchisee John Marshall has successfully split his business generating a capital sum that exceeds his original franchise investment.\u00a0 <\/span>John who started an Ed\u2019s franchise in the Chobham area only three years ago has developed a large enough customer base to enable him to sell half of these generating a significant lump sum whilst retaining his franchise.<\/span><\/div>\n
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John said, \u201cI found myself in a dilemma in that my kids have now fled the nest and my wife and I want to move away from London. I have created a strong gardening business and want to build another one with Ed’s. Being part of Ed’s is unusual in that I am able to split my protected area and capitalise on all the customer goodwill I have generated over the last three years and carry on where I want to live. I have sold half my area for more than I paid when I initially started. Where do you get that kind of flexibility in a business venture?\u201d<\/span><\/div>\n
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\u00a0<\/span>\u201cIt’s all about creating a win-win scenario for all parties involved\u201d says Ed Mauleverer, founder of Ed\u2019s Garden Maintenance. \u201cWhat we really want is a thriving network of happy operators and happy customers. John has received a payment greater than his initial investment and can rebuild his Ed’s business where he wants to live. The customer is happy because they are still going to get a good service from Andy who understands Ed’s core values about being prompt reliable and efficient and Ed’s has gained a new franchisee. I think we\u2019re pretty unusual being able to offer this.\u201d<\/span><\/div>\n
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Releasing a percentage of his customer base keeps John under the VAT threshold, and in freeing up some of his time he will be able to take a strategic approach to growing the business again.\u00a0 <\/span>Whilst people may think it\u2019s better to have a large territory the Ed\u2019s business model works on developing an area of customers that is as concentrated as possible. This reduces travel time between jobs and increases the number of gardens that can be maintained in a day.\u00a0 <\/span>The perfect scenario is to arrive at one end of a residential road and simply move from garden to garden to the other end of the same street; a scenario that many Ed\u2019s operators have created.<\/span><\/div>\n
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\u201cBy paying a little more than I would for a new franchise\u201d says Andy who has just purchased John’s regular customers \u201cI can really hit the ground running with a strong customer base in place from Day One. I know that I’ll have a very healthy revenue stream that will accelerate my goals of growing the business to the next level. The lifestyle is a lot more attractive than my previous one too. My decision was a total no brainer.\u201d<\/span><\/div>\n
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      Ed\u2019s franchisee John Marshall has successfully split his business generating a capital sum that exceeds his original franchise investment.\u00a0 John who started an Ed\u2019s franchise in the Chobham area only three years ago has developed a large enough customer base to enable him to sell half of these generating a significant lump … <\/p>\n

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